News

  • UHD Alliance Signs Google, Eyes Consumer Education

    Five months after taking charge of the UHD Alliance as its first full-time president, longtime consumer electronics executive Mike Fidler on the eve of CES 2018 unveiled an ambitious agenda to not just grow membership, but also to increase consumer education and maximize device interoperability for a better user experience. The push comes amid word…

  • UHDA’s Fidler: On a Mission at CES to Engage Consumers and the Press

    ALLIANCE STRIVES TO ENGAGE CONSUMERS AND THE PRESS TO BROADEN THE MARKETPLACE FOR UHD Five months after being named the first full-time President of the UHD Alliance, veteran consumer electronics executive Mike Fidler will lead the inter-industry group into CES with a broad mission to expand membership, increase consumer education and maximize device interoperability in service of improved…

  • What 4K HDR is and What it Means for Your Home Entertainment Experience

    The sphere of home entertainment has taken several quantum leaps over the years. The industry has birthed a whole new lingo we have to learn fast or else go the way of the dinosaur. Window shopping and eventually buying a good TV depends on understanding the nuances on the spec sheet of whatever is on…

  • UHD Alliance Defines Premium Viewing Experience For Battery Operated Devices

    Unveils ‘Mobile HDR Premium’ Logo for Laptops, Notebooks, Tablets and Smartphones Enjoying high-quality programming on portable devices including laptops, notebooks, tablets and smartphones has become a primary mode of content consumption for a large and ever-growing segment of the consumer entertainment audience. The UHDA’s MOBILE HDR PREMIUM designation confirms that a device meets UHDA- defined…

  • UHD Alliance Completes Premium Specifications For Ultra HD Displays, Content And Distribution

    UHDA Information Agreement Available to Interested Companies LOS ANGELES, Dec. 8, 2015 – The UHD Alliance (UHDA), the inter-industry group charged with fostering an ecosystem that fully realizes and promotes the consumer benefits of Ultra HD entertainment technology, announced today the completion of premium specifications for 4K Ultra HD displays, content and distribution. Composed of…

  • UHD Alliance Announces Ultra HD Blu-ray Player Certification

    UHDA Launches “ULTRA HD PREMIUM” Logo and Certification Licensing for Ultra HD Blu-ray Disc Players LOS ANGELES, April 12, 2016 – The UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today expanded the range of products that can bear the ULTRA…

  • UHD Alliance Defines Premium Home Entertainment Experience

    Unveils Consumer-Facing “ULTRA HD PREMIUM” Logo and Begins Certification, Licensing Establishes First Cross-Industry-Developed Quality Criteria for HDR Across Displays, Content and Distribution Enjoying a premium, full-featured Ultra High Definition in-home experience has been simplified for consumers as the UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits…

  • UHD Alliance Nearing Completion Of Premium Specifications, Certification/Compliance and Consumer Logo Programs

    Consumer Tests Driving Next-Generation Characteristics; UHDA Membership Triples LOS ANGELES – August 31, 2015 – The UHD Alliance (UHDA), charged with fostering an ecosystem that fully realizes and promotes next-generation entertainment technology, announced that consumer-driven testing will aid in the final determination of characteristics that provide the most compelling in-home, next-generation entertainment experience. Composed of the…

  • UHD Alliance Calls for Contributor Members to Define the Next-Generation Entertainment Experience

    Founding members of the UHD Alliance, representing leading companies in entertainment, technology, consumer electronics and distribution, today issued a call for contributors to join their mission to advance a new and differentiated entertainment experience for Ultra HD including high dynamic range, wide color gamut, high frame rate and advanced audio. The goal of the Alliance…

  • UHD Alliance to Establish Premium Quality Standards Across Content and Devices

    Hollywood Studios, Consumer Electronics Brands, Content Distributors, Post-Production and Technology Companies Announce UHD Alliance to Establish Premium Quality Standards Across Content and Devices at CES 2015 Leading Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies announced today the launch of the UHD (Ultra High Definition) Alliance – a new coalition of companies united to set…