UHD Board of Directors

Michael Fidler

President / UHD Alliance / uhdalliance.org

Michael Fidler Mike Fidler is the President of the UHD Alliance, an organization created to bring together major content, consumer electronics and distribution companies with the goal of defining a next generation premium audio-visual experience. As President of the UHD Alliance, Mr. Fidler is responsible for enhancing the membership roles, increasing Ultra HD brand awareness, driving new consumer education initiatives and facilitating the expansion of Alliance certification and logo programs into other categories of hardware and content.

Prior to joining the UHDA, Mr. Fidler served in numerous senior positions throughout the industry and has played a pivotal role in launching industry organizations such as the DVD Entertainment Group, now known at the Digital Entertainment Group (DEG), as well as key optical formats such as DVD and Blu-ray Disc.

Over the course of a career that has touched virtually the entire entertainment ecosystem — hardware, content, service providers, retailers, studios, streaming services – Mr. Fidler also helped drive the conversion of the theatrical exhibition industry from film to digital and advanced the development and marketing of optical laser technologies. He has served as a senior executive at leading consumer electronics manufacturers, Sony and Pioneer and most recently, served as the Entrepreneur in Residence at CONNECT, advising start-up companies in Southern 

Michael Zink

Board Chair / Warner Bros. / warnerbros.com

Michael Zink As Vice President of Technology at Warner Bros., Michael Zink is responsible for exploring emerging technologies to enhance WB’s capabilities for production, post-production, and distribution.  This includes assessing new technologies; and assisting with the setup and integration of digital workflows.  Michael also participates in a number of standards associations such as BDA, CTA, DCI, SMPTE, UHDA, among others.  Prior to joining Warner Bros. in 2014, Michael worked at Technicolor for over 10 years, most recently as Vice President of Technology Strategy, where he was responsible for launching the production efforts around various new optical disc formats.  Additionally, Michael was responsible for the promotion and adoption of Technicolor technology solutions within industry groups.  Earlier in his career, he worked for several media production facilities in Germany.

Annie Chang

Board Vice Chair / Universal Pictures / universalstudios.com

Annie ChangExperienced Vice President of Technology with a demonstrated history of working in the entertainment industry from film production through distribution. Strong believer in collaboration, ethical leadership and leading so others follow. Loves workflows, standards and long walks on the beach.

Bill Mandel

Treasurer / Samsung / samsung.com

Bill Mandel is Vice President of Samsung Research America's Digital Media Solutions Lab working to grow HDR ecosystems across home and cinema.

Pete Sellar

Secretary / Xperi Corporation / xperi.com

Scott SmyersXperi provides DTS audio technology to content creators, digital media companies and electronics manufacturers.  Xperi creates a compelling UltraHD experience for consumers by enabling immersive audio for disc, broadcast and streaming.

As Senior Director, Strategy & Standards, Pete represents Xperi in a number of national and international standards and industry alliances including the UHD Alliance, ATSC and SMPTE.

Prior to his role in Xperi, Pete was Associate Director at the DTG (Digital TV group) in the UK, leading all activity within Broadcast, Hybrid and Advanced AV, and was Editor-in-Chief of the D-Book, the UK specification for DTT. Before this Pete began his career at the BBC before running technical operations for Freesat, the UK FTA satellite platform.

Joseph Cates

Director / Panasonic / panasonic.com

Joseph CatesGeneral Manager, Business Development at Panasonic USA and Chair of the Certification & Compliance Working Group

Robert Eicholz

Director / Technicolor / technicolor.com

Results-oriented global media and entertainment business and technology leader. Prior experience as CIO and management consultant (Deloitte) to Fortune 500 companies in media and financial services. Holds UCLA MBA with honors. Passionate aviator and aircraft owner (Cirrus SR22 GTS), with Private, Instrument, and High Performance Ratings; training for Commercial Pilot license. Deep expertise in aviation technology simulators and avionics.

Pat Griffis

Director / Dolby / dolby.com

 As Technology Vice President in the CTO Office at Dolby, Patrick Griffis is charged with helping define future technology strategy for the company which includes identifying and tracking key technical trends, performing technical due diligence, and supporting advanced technology initiatives for the company. He has been an active company spokesperson on the topic of next generation imaging and in particular, “better pixels” - a term he coined for High Dynamic Range plus Wide Color Gamut.

Pat spent 10 years at Microsoft leading global digital media standards strategy, including standardization of Windows Media Video technology as an international SMPTE standard.

Prior to Microsoft, Pat was at Panasonic in senior management positions, including Vice President of Strategic Product Development at Panasonic Broadcast where he drove Panasonic’s HDTV strategy for the US.

Pat started his career at RCA, earning eight patents in TV product design.

He currently serves as Executive VP of SMPTE.

Michael Wise

Director / Universal Pictures / universalstudios.com

Michael WiseMichael Wise is Senior Vice President and Chief Technology Officer (CTO), Universal Pictures since December, 2014. Wise leads the development and execution of a comprehensive technology strategy for Universal Pictures and is responsible for the day-to-day delivery of all technology initiatives and operations in support of the studio.