UHD Board of Directors

Michael Fidler

President / UHD Alliance / uhdalliance.org

Michael Fidler Mike Fidler is the President of the UHD Alliance, an organization created to bring together major content, consumer electronics and distribution companies with the goal of defining a next generation premium audio-visual experience. As President of the UHD Alliance, Mr. Fidler is responsible for enhancing the membership roles, increasing Ultra HD brand awareness, driving new consumer education initiatives and facilitating the expansion of Alliance certification and logo programs into other categories of hardware and content.

Prior to joining the UHDA, Mr. Fidler served in numerous senior positions throughout the industry and has played a pivotal role in launching industry organizations such as the DVD Entertainment Group, now known at the Digital Entertainment Group (DEG), as well as key optical formats such as DVD and Blu-ray Disc.

Over the course of a career that has touched virtually the entire entertainment ecosystem — hardware, content, service providers, retailers, studios, streaming services – Mr. Fidler also helped drive the conversion of the theatrical exhibition industry from film to digital and advanced the development and marketing of optical laser technologies. He has served as a senior executive at leading consumer electronics manufacturers, Sony and Pioneer and most recently, served as the Entrepreneur in Residence at CONNECT, advising start-up companies in Southern 

Michael Zink

Board Chair / Warner Bros. / warnerbros.com

Michael Zink As Vice President of Technology at Warner Bros., Michael Zink is responsible for exploring emerging technologies to enhance WB’s capabilities for production, post-production, and distribution.  This includes assessing new technologies; and assisting with the setup and integration of digital workflows.  Michael also participates in a number of standards associations such as BDA, CTA, DCI, SMPTE, UHDA, among others.  Prior to joining Warner Bros. in 2014, Michael worked at Technicolor for over 10 years, most recently as Vice President of Technology Strategy, where he was responsible for launching the production efforts around various new optical disc formats.  Additionally, Michael was responsible for the promotion and adoption of Technicolor technology solutions within industry groups.  Earlier in his career, he worked for several media production facilities in Germany.

Victor Matsuda

Vice Chair / Sony / sony.net

Victor Matsuda Victor Matsuda is currently Vice President, Visual Entertainment Project Office, Sony Corporation of America (SCA). In this role he is Sony’s board representative in the UHD Alliance (UHD-A) where he also serves as Vice Chair of the Board of Directors. In addition to his role with UHD-A, Mr. Matsuda is Sony’s board representative in the Blu-ray Disc Association (BDA), and also serves as the BDA President and Chair of the Promotions Committee.

Mr. Matsuda began his career at Sony’s headquarters in Tokyo in 1981, and worked there until 1988, primarily as a product planner for the Personal Audio Group. Subsequent to that, he held various positions in Sony Canada and Sony Europe in the Personal Audio and Telephone business groups, and successfully oversaw the introduction of new formats and key products. Mr. Matsuda transferred to San Diego in 1999 where he was first involved in business development for Sony Electronics Set-Top Box Group, and later served as Vice President of Sony Entertainment Robot of America.

Mr. Matsuda holds a BA from International Christian University in Tokyo, Japan.

Makoto Morise

Secretary / Panasonic / panasonic.com

Makoto MoriseMr. Morise is Group Manager, Home Entertainment Alliance at Panasonic R&D Company of America. He has been involved in many industry groups and alliances, including Blu-ray Disc Association, SD Association, Smart TV Alliance, AllSeen Alliance, NSM Initiatives.

Bill Mandel

Treasurer / Samsung / samsung.com

Bill Mandel is Vice President of Samsung Research America's Digital Media Solutions Lab working to grow HDR ecosystems across home and cinema.

SP Baik

Director / LG Electronics / lg.com

SP BaikSP Baik is a Head of TV Product Strategy Team at LG Electronics, focusing on product planning and communication in OLED and LCD TV. He previously held position of Director of TV product manager in New Jersey, USA until 2012 and launched the first 4K UHD 84” TV in the US market.

Hanno Basse

Director / FOX / foxmovies.com

Hanno BasseHanno Basse, chief technical officer (CTO) at 20th Century Fox Film Corp., oversees technology strategy and engineering, including home entertainment, theatrical distribution, and postproduction. At Fox, Hanno and his team of engineers are developing new distribution methods, are working on next generation entertainment technologies like High Dynamic Range and Ultra-HD as well as interactive platforms, and are involved with many other initiatives, including Content Protection, Immersive Audio etc.

Joseph Cates

Director / Panasonic / panasonic.com

Joseph CatesGeneral Manager, Business Development at Panasonic USA and Chair of the Certification & Compliance Working Group

Pat Griffis

Director / Dolby / dolby.com

 As Technology Vice President in the CTO Office at Dolby, Patrick Griffis is charged with helping define future technology strategy for the company which includes identifying and tracking key technical trends, performing technical due diligence, and supporting advanced technology initiatives for the company. He has been an active company spokesperson on the topic of next generation imaging and in particular, “better pixels” - a term he coined for High Dynamic Range plus Wide Color Gamut.

Pat spent 10 years at Microsoft leading global digital media standards strategy, including standardization of Windows Media Video technology as an international SMPTE standard.

Prior to Microsoft, Pat was at Panasonic in senior management positions, including Vice President of Strategic Product Development at Panasonic Broadcast where he drove Panasonic’s HDTV strategy for the US.

Pat started his career at RCA, earning eight patents in TV product design.

He currently serves as Executive VP of SMPTE.

Pete Sellar

Director / Xperi Corporation / xperi.com

Scott SmyersXperi provides DTS audio technology to content creators, digital media companies and electronics manufacturers.  Xperi creates a compelling UltraHD experience for consumers by enabling immersive audio for disc, broadcast and streaming.

As Senior Director, Strategy & Standards, Pete represents Xperi in a number of national and international standards and industry alliances including the UHD Alliance, ATSC and SMPTE.

Prior to his role in Xperi, Pete was Associate Director at the DTG (Digital TV group) in the UK, leading all activity within Broadcast, Hybrid and Advanced AV, and was Editor-in-Chief of the D-Book, the UK specification for DTT. Before this Pete began his career at the BBC before running technical operations for Freesat, the UK FTA satellite platform.

Alan Stein

Director / Technicolor / technicolor.com

Alan SteinAlan J. Stein is Vice President of Technology, Development and Standards at Technicolor, and is a Technicolor Fellow. Reporting to Technicolor’s CTO, Alan manages a team of senior technology standards specialists and leads projects for R&D activities related to emerging standards. Alan represents Technicolor in several standards bodies and industry groups, including ATSC, SCTE, CTA and the UHD Alliance. He has chaired ATSC S34-1, the ad-hoc group on video for ATSC 3.0, since 2013.

BA Winston

Director / Amazon / amazon.com

BA WinstonBA Winston, Global Head of Video Playback and Delivery for Amazon Video, heads up strategy, product and engineering for all video technologies for Amazon Video. In this role, he oversees content encoding, content protection, content delivery and video players for content playback on all platforms. Winston and his team are constantly innovating and implementing new technologies to improve the visual quality and the reliability of streaming Amazon Video’s superior and extensive content catalog, over an unreliable network.

Michael Wise

Director / Universal Pictures / universalstudios.com

Michael WiseMichael Wise is Senior Vice President and Chief Technology Officer (CTO), Universal Pictures since December, 2014. Wise leads the development and execution of a comprehensive technology strategy for Universal Pictures and is responsible for the day-to-day delivery of all technology initiatives and operations in support of the studio.