UHD Alliance and ULTRA HD PREMIUM™
What is the UHD Alliance?
The Ultra High Definition Alliance (UHDA) is composed of leading global entertainment, electronics and technology companies united to establish a series of features with specified performance levels that collectively define a premium Ultra HD entertainment experience.
What does the “ULTRA HD PREMIUM™” logo mean? Why does it matter?
The UHDA’s ULTRA HD PREMIUMTM logo identifies products and services that meet or exceed specified performance levels for resolution (4K – 4 times sharper than HD), High Dynamic Range (HDR – brilliant brights, deepest darks), Wider Color Spectrum (more lifelike colors), and recommendations for immersive audio (multi-dimensional sound) among other performance advances, which enable certified televisions, content and other devices to fully replicate the richness of life’s sights and sounds and allow viewers to more accurately experience the content creator’s vision.
What does the “Mobile HDR PREMIUM™” logo mean? Why does it matter?
The UHDA’s Mobile HDR PREMIUMTM logo identifies mobile products and services that deliver the maximum resolution the eye can discern, High Dynamic Range (HDR – brilliant brights, deepest darks), Wider Color Spectrum (more lifelike colors), and recommendations for immersive audio (multi-dimensional sound) among other performance advances, which enable mobile, content and other devices to fully replicate the richness of life’s sights and sounds and allow viewers to more accurately experience the content creator’s vision.
The logo enables consumers to identify TVs, Computer Monitors, Ultra HD Blu-ray Disc players, Streaming Media Players, Set-top boxes, Desktop PCs, Mobile devices as well as content that can deliver the high standard for performance and immersive experience set by the UHDA.
What products can be ULTRA HD PREMIUM™ certified?
Currently, ULTRA HD PREMIUM™ certification applies to TVs, Ultra HD Blu-ray Disc players, Computer Monitors, Streaming Media Players, Set-top boxes, Desktop PC, and content. Additional product categories may be certified in the future.
What products can be Mobile HDR PREMIUM™ certified?
Mobile/portable devices such as smartphones, tablets and notebooks (up to 18”).
How does the ULTRA HD PREMIUM™ designation relate to 4K Ultra HD TVs?
ULTRA HD PREMIUM™ certification helps to ensure a premium consumer experience, based on specified performance requirements. In previous years, the initial wave of 4K Ultra HD devices were primarily focused on 4K resolution. Today, the ULTRA HD PREMIUM™ designation indicates that a TV includes HDR and Wider Color Spectrum.
If you are interested in seeing highlights of the technical specifications for ULTRA HD PREMIUM™, click here .
How does the ULTRA HD PREMIUM™ designation relate to Ultra HD Blu-ray?
Both Ultra HD Blu-ray™ players and discs can be ULTRA HD PREMIUM™ certified. Ultra HD Blu-ray™ players are required to meet specific performance criteria, as defined by the UHDA. Ultra HD Blu-ray™ (4K Ultra HD) discs are recommended to be mastered in a specific environment to qualify for the ULTRA HD PREMIUM™ logo. For the best experience, pair an ULTRA HD PREMIUM™ Ultra HD Blu-ray™ player with an ULTRA HD PREMIUM™ certified TV.
What ULTRA HD PREMIUM™ certified content is available?
ULTRA HD PREMIUM™ content is available from a variety of sources including Ultra HD Blu-ray™ (4K Ultra HD) discs, streaming services and in in some regions, cable/satellite/telco providers.
Why join the UHD Alliance?
With the UHD ecosystem continuing to rapidly expand, there is an expressed need to help consumers identify those products that deliver a truly differentiated experience. This means not only setting performance measure that maximize the benefits of technologies such as HDR and wide color spectrum, but also recognizing and addressing interoperability challenges that can prevent display, peripheral and content from working together as they should.
Participation in the Alliance gives member companies to opportunity to directly participate in activities designed to meet both of the needs and to do so I’m help define a collaborative environment with many of the world’s most influential companies. This occurs through ongoing participation in a range of working groups that address technical, legal and educational issues.
Where can I learn more about the attributes that define the premium experience?
Visit our consumer site: ExperienceUHD.com